Most will have heard the saying ‘a wolf dressed in sheep’s clothing’ or something along those lines, right?

Well this pretty much sums up the vast majority of the breakfast cereal industry.

It’s a multi-billion-pound industry with most households having at least one variety of a ‘cereal’ in their home.

This industry, with a few exceptions, is all smoke and mirrors. They use powerful marketing techniques to lure unsuspecting children, and inevitably the parents, into buying their pretty looking, ‘healthy’ product. Cough cough.

Once they’ve hooked you into buying, they tap into the ‘superstimulus’ response most of us now have towards sugar i.e. our brains get ‘over-excited’ by a hit of sugar…especially in the morning when blood sugar levels are inherently low from the night before. It’s a double whammy!

The result is that you, and worse still your children, want more and more of the stuff.

A quick look at the nutrition…

A bowl of Kellogg’s coco-pops contains 11g sugar, that’s the same as a Mars Bar mini.

Frosties are also 11g sugar per bowl, so too are Crunchy Nut Cornflakes.

Kellogg’s Crunchy Nut Clusters Chocolate Cereal contains the same amount of sugar per serving as a Sticky Toffee pudding

Oh dear.

Yes, cereal is fortified with B vitamins, Vit D and a few others, which admittedly makes it a bit better than a Sticky Toffee Pudding…but there are many other ways to get those vitamins into you that will NOT increase prevalence of energy slumps, risk of diabetes, heart disease and more.

Does that prove my point?

Go for eggs, sprouted bread, oats or fruit and yoghurt… just steer clear of having ‘dessert’ as your first meal of the day.

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